✅ What is SEO?

SEO is the process of optimizing a website to improve its visibility on search engines like Google, Bing, and Yahoo, so that it ranks higher in search results when people look for specific topics, products, or services.

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✅ Main Types of SEO:

1. On-Page SEO

   • Optimizing the content inside your website.

   • Includes:

     • Keywords usage (in titles, headings, content, URLs, meta tags)

     • Optimizing images (alt text, size)

     • Internal linking

     • Content quality and relevancy

        

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2. Off-Page SEO

   • Activities outside your website that influence your rankings.

   • Includes:

     • Building high-quality backlinks from other websites

     • Social media sharing

     • Influencer outreach

     • Guest posting

        

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3. Technical SEO

   • Making sure search engines can easily crawl, index, and understand your site.

   • Includes:

     • Fast page speed

     • Mobile-friendliness

     • Secure website (HTTPS)

     • Fixing broken links, sitemaps, robot.txt

        

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4. Local SEO

   • Optimizing for local search results (like Google Maps, local services).

   • Includes:

     • Google My Business setup

     • Local citations (business directories)

     • Local keywords (like “best plumber in London”)

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✅ Why is SEO Important?

• Brings organic (free) traffic to your website.

• Builds credibility and trust.

• Helps reach your target audience at the right time.

• Long-term cost-effective marketing strategy.

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✅ Key SEO Ranking Factors (2025 updated trends):

• High-quality, helpful content (Google’s Helpful Content update)

• Core Web Vitals (site speed, stability, responsiveness)

• Mobile-first optimization

• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

• Backlinks from authority sites

• User engagement (click-through rate, time on site, bounce rate)

• Structured data & rich snippets